In order to promote more extensive exchanges and cooperation between China and Italy in the cultural and creative industries and design-related industries, China International Interior Design Network initiated and cooperated with the Chinese Cultural Center in Milan, Italy, CEIDA Central European International Design Association, NABA Academy of Fine Arts in Milan, Italy, Milan Institute of Technology, Italy The Institute of Fashion Design of the New Academy of Fine Arts in Milan, Italy, and other Chinese and Italian design and art institutes and industry organizations jointly organized and held the third Italian IIDA AWARD International Design Competition in 2022.

The  A CREATION work "Brown Mountain Big Tree Tea" has won the Italian IIDA AWARD International Design Competition after several rounds of screening. This is also the recognition of original design works by judges in the international design industry, academic and media fields.

As one of the most influential cultural and creative industries in Europe, Italy has received great attention from designers from all over the world. The "Sino-Italian Innovation Cooperation Week" plays an important role in strengthening the relationship between universities, scientific research institutions and innovative enterprises of both countries. The Sino-Italian cultural cooperation mechanism has built an important platform for the cooperation between the two countries in cultural and creative industries. The Italian IIDA AWARD International Design Competition has also become a global top design award with broad international influence.

Shortlisted works

《Brown Mountain Big Tree Tea》

The design concept is to integrate the unique artistic language and expression form of the Chinese zodiac with Chinese national characteristics into the product packaging design through the analysis and excavation of the visual cultural connotation of the zodiac, combined with the visual effect of non-printing ink and iron penetration, so as to achieve the publicity and dissemination of the uniqueness of the Chinese zodiac culture.